Advantages Of Online Shopping Marketing Essay

Advantages Of Online Shopping Marketing Essay I, Nishant Chand Katoch, would like to express my sincere gratitude to Ms.Deepika Varshney, who always gave valuable suggestions and guidance for completion of my assignment. This assignment has been a success only because of their help and guidance. At last I would like to express my expressions for all those people around me who directly or indirectly associated with this assignment. NISHANT CHAND KATOCH Certificate Of Authenticity This is to certify that Mr.Nishant Chand Katoch, bearing Enrollment Number : 11715903911,student of MBA 3rd semester of Rukmini Devi Institute Of Advanced Studies, has worked under my supervision on the assignment and completed the same to my total satisfaction. I wish him all success in his career. Question Q2. Try a service you have never tried before on internet. Analyze the benefits of this service. Was enough information provided to make the service easy to use? How would you compare this service to other methods of obtaining the same benefits? ONLINE SHOPPING Online shopping is the process of buying goods and services from merchants who sell on the Internet. Since the emergence of the World Wide Web, merchants have sought to sell their products to people who surf the Internet. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. Consumers buy a variety of items from online stores. In fact, people can purchase just about anything from companies that provide their products online. Books, clothing, household appliances, toys, hardware, software, and health insurance are just some of the hundreds of products consumers can buy from an online store. Many people choose to conduct shopping online because of the convenience. For example, when a person shops at a brick-and-mortar store, she has to drive to the store, find a parking place, and walk throughout the store until she locates the products she needs. After finding the items she wants to purchase, she may often need to stand in long lines at the cash register. In contrast, online shopping helps consumers avoid these disadvantages. With online shopping, a person logs onto the Internet, visits the stores website, and chooses the items she desires. The items are held in a virtual shopping cart until she is ready to make her purchase. The shopper can remain in her pajamas as she does her shopping, and the process can be conducted in the wee hours of the morning or late into the night. Online stores never close theyre open 24 hours a day. Despite the convenience of online shopping, not everyone chooses to purchase items and services online. Some people like the idea of physically going to a store and experiencing the shopping process. They like to touch the merchandise, try on clothing, and be around other people. Online shopping doesnt permit shoppers to touch products or have any social interaction. It also doesnt allow them to take the merchandise home the same day they buy it. Other people may worry about shopping online because they fear their credit card information will be compromised. Since its necessary to provide credit card information when purchasing products online, people worry they may become the victims of identity theft. This discourages some consumers from participating in online shopping. Another reason some consumers avoid shopping online is the fact that they worry that the products they purchase are not accurately portrayed in the websites picture. They worry that the picture of the item may appear one way, but the actual item may look completely different perhaps of lesser quality. Its also impossible to try on apparel when conducting online shopping. A consumer has to rely on body measurements in order to make sure the clothing will fit properly. If the clothing arrives in the mail and its too small, the consumer has to return the item. This is a potential inconvenience that some shoppers may not wish to face. Advantages of Online Shopping Incredible convenience: In comparison to a brick and mortar store with fixed hours, online shoppers can choose any time of the day or night to get on the Web and shop. This is especially useful for moms with small children, people that are home-bound, or simply in times of inclement weather. Price comparisons: When you visit a store, you most likely have to settle for whatever price the vendor has placed on a particular item. Not so with online shopping you have the ability to compare prices from hundreds of different vendors (see The Top Nine Comparison Shopping Sites). Infinite choice: Shelf space in a brick and mortar store is limited, which means that your variety of goods is limited. Not so with an online store. Plus, if you dont see what you want in one store online, you can simply move on to the next one youve got the power to do that. Easy access to consumer reviews: Its easy to access consumer reviews for pretty much any product you can think of online, which makes for more informed purchases. No pressure sales: Weve all been awkwardly propositioned by eager salespeople. You dont have to put up with that online. These are just some of the advantages of online shopping. Are there disadvantages? Lets look at a few that might deter some customers from buying goods online: You cant try things on. If youre buying a clothing item, you dont have the ability to feel the material, try it on, and see how its made. Unless you know your measurements and are familiar with the brand of clothing offered, this could end up being a bad experience. You cant talk to someone immediately. If you have a question about what youre looking at, you probably will have to wait at least 24 hours to get a question answered (however, many sites have instant chat enabled that take care of this issue). Privacy and security: Privacy and security are legitimate concerns for any online shopper, but there are precautions you can take to make sure your transaction is a safe one. For example, paying attention to HTTPS protocols, installing free spyware removal tools, knowing how to identify online scams and hoaxes, surfing anonymously, and keeping your Web usage private are all smart ways to address any privacy and security issues. Limitations of online shopping 1. YOU DO NOT PHYSICALLY SEEN THE ITEMS: Normally when we shop from a regular store, we can see the item and at least visually inspect that it looks fine. You can select a co lour, size and can even speak to a sales person to clarify doubts regarding an item. I feel the biggest disadvantage of online shopping is we do not physically see the item till it arrives. May be you have seen it in the nearby mall but there is a possibility that the particular piece you have ordered may be defective. Misinterpretation or misunderstanding of items bought online is a common problem. Usually the photo of items you see online are much better than once you have the item in front of you. 2. WAIT FOR THE ITEMS TO ARRIVE: Once you place you order the waiting game starts. You have to wait for a few days for the item to arrive which can be quite frustrating. Most experts believe that we are most excited about your buy in the first few days, so by the time your item arrives you will most likely be less excited then getting the item on same day you made the payment. 3. CHANCES OF MISHANDLING WHILE SHIPPING / DELIVERY RISKS: What if the item you are expecting never arrives, you will be lost in a series of phone calls to the seller and the courier company. What if you are not at home during the time of delivery and the courier company leaves the package on your door and a passerby decides to steal it? What if the shipping company broke your stuff and you realize it after opening it when the courier man has already gone away. The seller might claim that you broke it. 4. SHIPPING CHARGES: Only a few sites offer free shipping, some others will ship for free only if your total purchase price exceeds a certain amount. Shipping fee is often a big discouragement for online shoppers. 5. RETURNING MERCHANDISE: Even if the seller agrees to take back the defective merchandise, you often have to pay the cost of shipping it back. Additionally you have to call and convince the people regarding the reason of your return. Some good sites do have excellent return policy, but not everyone. Comparison between online shopping and offline shopping Offline shopping is becoming rather polar. Customers either want service, or they really *dont* want service. Its not that customers are unclear about whether they want to purchase, its that they are absolutely clear about why they are shopping. They either have a purchase in their minds, or they are shopping predominantly as a form of therapy, and simply wish to interact with the goods. Customers have reached a position where if shopping is entirely experience oriented and not goal oriented, then they find sales assistants a *disincentive* to enter a store. As they grow in sophistication, customers respect for, and tolerance of sales assistants is actually reducing. So essentially the changes I see are a marked separation of goal oriented shoppers and experience oriented shoppers. Shoppers who have a specific purchasing goal in mind are time conscious and want service immediately, and at the lowest possible price. Shoppers who are experience-oriented find sales assistants irritating and officious. And I think the internet and online shopping is actually contributing to this polarisation process.

The Movement of Liminal Women and its Consequences in Early Greek Myth :: Euripides Women Females Myths Essays

The Movement of Liminal Women and its Consequences in Early Greek Myth The title of this paper takes as its cue Blondell et al's Women on the Edge: Four Plays by Euripides, [1] which argues in its introduction that "[w]omen in tragedy often disrupt 'normal' life by their words and actions: they speak out boldly, tell lies, cause public unrest, violate custom, defy orders, even kill." (Blondell, Gamel, Rabinowitz, Sorkin and Zweig. 1999, x) The four plays selected by the editors - Alcestis, Medea, Helen and Iphigenia at Aulis offer "examples of women who support the status quo and women who oppose and disrupt it." (Blondell, Gamel, Rabinowitz, Sorkin and Zweig. 1999, x) Sometimes, however, it is enough that a woman merely be present for 'normal life' to be not only 'disrupted', but irrevocably altered. Further, a woman's transposition from one sphere to another, and her corresponding transition from one state to the next, may change the very nature of the cosmos itself. This article will discuss several shared characteristics in the myths of Pandora, Per sephone and Helen as presented in some of our earliest ancient Greek literary sources. Specifically, I shall look at those dating from the 8th to 6th centuries BCE: Homer's Iliad and Odyssey; Hesiod's Theogony and Works and Days; the Homeric Hymn to Demeter and Homeric Hymn to Aphrodite; and finally, the Greek epic fragments. Pandora, Persephone and Helen have been chosen because their stories reflect the ongoing mythic preoccupation regarding the role of women within Greek society. It is possible to view the progression of the three as conforming to the rites de passage as described by Van Gennep in 1960 (10-11, 116 ff): We witness rites of separation, operating on two levels. First, despite their shared descent from, or creation by, the Olympian gods, they exist in the realm of mortals. Secondly, their partnerships are instigated either against or despite their will, and are marked by a concurrent development in the type of space they occupy. Rites of transition may be interpreted in the corresponding change of status that these women undergo - from daughters, virgins and legitimate spouses, to brides, wives and consorts. Finally, rites of incorporation occur once Pandora, Persephone and Helen are reintegrated into what the myths depict as a new world. This is achieved through aetiological explanations for the state of the cosmos and/or the institution of a new era of the human condition. The Movement of Liminal Women and its Consequences in Early Greek Myth :: Euripides Women Females Myths Essays The Movement of Liminal Women and its Consequences in Early Greek Myth The title of this paper takes as its cue Blondell et al's Women on the Edge: Four Plays by Euripides, [1] which argues in its introduction that "[w]omen in tragedy often disrupt 'normal' life by their words and actions: they speak out boldly, tell lies, cause public unrest, violate custom, defy orders, even kill." (Blondell, Gamel, Rabinowitz, Sorkin and Zweig. 1999, x) The four plays selected by the editors - Alcestis, Medea, Helen and Iphigenia at Aulis offer "examples of women who support the status quo and women who oppose and disrupt it." (Blondell, Gamel, Rabinowitz, Sorkin and Zweig. 1999, x) Sometimes, however, it is enough that a woman merely be present for 'normal life' to be not only 'disrupted', but irrevocably altered. Further, a woman's transposition from one sphere to another, and her corresponding transition from one state to the next, may change the very nature of the cosmos itself. This article will discuss several shared characteristics in the myths of Pandora, Per sephone and Helen as presented in some of our earliest ancient Greek literary sources. Specifically, I shall look at those dating from the 8th to 6th centuries BCE: Homer's Iliad and Odyssey; Hesiod's Theogony and Works and Days; the Homeric Hymn to Demeter and Homeric Hymn to Aphrodite; and finally, the Greek epic fragments. Pandora, Persephone and Helen have been chosen because their stories reflect the ongoing mythic preoccupation regarding the role of women within Greek society. It is possible to view the progression of the three as conforming to the rites de passage as described by Van Gennep in 1960 (10-11, 116 ff): We witness rites of separation, operating on two levels. First, despite their shared descent from, or creation by, the Olympian gods, they exist in the realm of mortals. Secondly, their partnerships are instigated either against or despite their will, and are marked by a concurrent development in the type of space they occupy. Rites of transition may be interpreted in the corresponding change of status that these women undergo - from daughters, virgins and legitimate spouses, to brides, wives and consorts. Finally, rites of incorporation occur once Pandora, Persephone and Helen are reintegrated into what the myths depict as a new world. This is achieved through aetiological explanations for the state of the cosmos and/or the institution of a new era of the human condition.

Banduras social learning theory Essay

Our study is based on the theory of operant conditioning and Bandura’s social learning theory. Operant conditioning states that learning happens through association, and we believe that car advertises are trying to make their target population associate buying their car with a desired characteristic/traits/lifestyles e.g. having a lot of female attention. Skinner described the ABC model of operant conditioning, which includes an antecedent, behaviour and a consequence. Bandura for his theory stated that learning can only occur if the four criteria (attention, retention, reproduction and motivation) were met. From looking at YouTube adverts we found that smaller cars had a tendency to have more feminine themes whereas larger cars tended to have more masculine themes.  Aim  To whether there is a difference between gender and the size of cars they drive.  Alternative Hypothesis:  Males will have a higher tendency to drive large cars while females will have a higher tendency to drive smaller cars  Null Hypothesis:  There will be no difference in gender and the size of the car they drive, and any difference will be due to chance. METHOD:  Design:  This is an independent group design and a quasi experiment as each participant can only be in either the male or the female category. We will gather our data by tallying, as our study will only include nominal data. This is useful as tallying is easy to analyse and draw up conclusions from. We are only looking at the gender of the driver and the type/size of their cars, so our data is quantitative. This is a non-participant naturalistic overt observation. Seeing as our results are nominal, this is an independent group design and the hypothesis predicts a difference. We will try our best to operationalise our variables by tallying the cars for the same period of time and by collecting data in different locations throughout Maidstone. Our IV will be the gender and how dependent variable (DV) will be the size of the cars. To make it easier to see the driver or the car, we will be collecting our data by a set of traffic lights, and tallying in the correct sections.  Participants  All of our participants will be over 17, as this is the legal minimum driving age. We will be using opportunity sampling as only those driving at the time of the study will take part in the study. Apparatus  Pen, paper and clipboard   Procedure  1. A table was draw up to collect results in (a copy can be found in appendix)  2. Researchers decided time and place of when they will be getting results  3. Researches went to location, stood by the nearest traffic light and collect results  4. Next lesson, the results were pooled  5. Adjustments were made  6. Carried out inertial test using chi-squared test  Control:  Pilot study was not to include family and sports cars as they are marketed differently and tend to be gender neutral. We increased our ecological validity by carrying out the experiment in different places in Maidstone. Ethics We followed most of the ethical guidelines by: ensuring that no participants were harmed physically or psychology and that the results were anonymous. Participants were not given fully-informed consent and were not debriefed as this would be too time consuming, but if a participant was to ask about our study they would have been told the true aim of the study and having their results omitted if they want to.We will accept our null hypothesis and reject our alternative hypothesis because our observed value (1.34) of chi-squared is lower than the critical value(3.841) and this means our results aren’t significant. Therefore the probability of our results being due to chance equal p

Conjugations of Prévenir (to Warn) in French

When you want to warn someone about something in French, you can use the verb  prà ©venir. It also means to prevent and youll want to know the  verbs conjugations  so you can use it properly in conversation. This lesson will introduce you to those so you can say things such as I warned or we prevented. The Basic Conjugations of  Prà ©venir Prà ©venir is an irregular verb and that means its a little more challenging than some other French verbs. While you cannot rely on common rules when studying these conjugations, all verbs ending in -venir  and  -tenir are conjugated this way. It would be a good idea to take on a few at a time to make each a little easier to memorize. The indicative mood is the best place to begin with any conjugation. This is where you will find the basic present, future, and imperfect past tenses which you will use most often in conversation. Using the chart, you can match the subject pronoun with the appropriate tense for your sentence. This will show you which endings are added to the verb stem of  prà ©v-. For example,  je prà ©viens  means I am warning while  nous prà ©venions  means we warned. Present Future Imperfect je prviens prviendrai prvenais tu prviens prviendras prvenais il prvient prviendra prvenait nous prvenons prviendrons prvenions vous prvenez prviendrez prveniez ils prviennent prviendront prvenaient Present Participle The  present participle  of  prà ©venir  is  prà ©venant. It is used as a verb, of course, though there are also times when you may use it as a noun or adjective. Compound Past Tense In French, the  passà © composà ©Ã‚  is a common form of the past tense. It is a compound and requires an auxiliary verb as well as the  past participle  prà ©venu. To form it, conjugate  avoir  to match the subject in the present tense, then add  prà ©venu. This results in phrases such as  jai prà ©venu  (I warned) and  nous avons prà ©venu  (we warned). More Simple Conjugations A few more simple conjugations may be needed in some of your French conversations as well. Among those are the  subjunctive  and the conditional. While the former draws uncertainty to the verbs action, the latter implies that its dependent on certain conditions. In formal French literature, you will likely encounter the  passà © simple  and the  imperfect subjunctive. While they are used less frequently than other conjugations, they are still good to know. Subjunctive Conditional Pass Simple Imperfect Subjunctive je prvienne prviendrais prvins prvinsse tu prviennes prviendrais prvins prvinsses il prvienne prviendrait prvint prvnt nous prvenions prviendrions prvnmes prvinssions vous prveniez prviendriez prvntes prvinssiez ils prviennent prviendraient prvinrent prvinssent The  French imperative  is used for short and direct statements and questions, so it can be quite useful with a verb like  prà ©venir. When using it, skip the subject pronoun and simplify  tu prà ©viens  to  prà ©viens. Imperative (tu) prviens (nous) prvenons (vous) prvenez